Around a quarter of the company's current global revenue is through alternative smoking methods, and it operates a far higher market share than its main competitors
Professor Edwards said that high use of the products among young people meant that they may be playing a specific role in introducing people to smoking, while Fiona Andrews said that a culture of rolling a perfect cigarette provided an added appeal to the products and an additional barrier to quitting
Common reasons include: Peer pressure: Especially among teenagers and young adults Stress relief: A misconception that smoking helps manage stress Curiosity: Experimentation or trying something new Social and media influence: Advertising and peer behaviour Nicotine addiction: Continued use due to dependency While these reasons may seem convincing, the long-term smoking effects far outweigh any temporary relief
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The inbuilt flashlight has a few different lighting modes, including various strobe and red-light options