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The 2014 Surgeon Generals Report states that 90% of adult smokers started smoking before age 18

Chemicals in cigarettes Cigarette smoking is a well-known risk factor for several types of cancer, including lung and throat cancers

Intentionally inefficient cigarette packaging concept As designers, we spend much of our time making things better, but what if to improve someone's life, we had to make something worse

Size: 94 x 98 x 22 mm The case is randomly chosen

Key Growth Drivers: Nordic Snus Tradition: Sweden and Norway remain a global hub for snus consumption, a deeply embedded cultural practice, which maintains a stable and strong market for the product