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Creating a Brand Identity: A Guide for Designers (Paperback) Book cover type:Paperback sexy summer withPublished: 18 01 2016 Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining