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Swedish Match is relying to a large degree on consumer intercepts at the point of sale for product feedback

The regions volcanic soil is incredibly fertile, and the minerals within make for a unique leaf that is hardier, rich and earthy

For instance, a UK study found that British youths were exposed to 28% more smoking impressions in UK youth-rated movies than US youth-rated movies, because 79% of movies rated for adults in the US are classified as suitable for youths in the UK, reflecting the less conservative nature of film classification in the UK

A spokeswoman for Ash welcomed the increase, saying: 'For this year that will mean 95 pence increase on a pack of 20 cigarettes

Made of durable hard plastic with removable tips