Coca-Cola New Coke (1985-1990) Models on Display:"New Coke" Can launched in 1982

launched in 1982

But when you opened it like a book

Its pop-culture immortality was sealed in 1991 when a young John Connor used one to hack an ATM and a security door in Terminator 2: Judgment Day

Perhaps its most famous quirk was a hidden stopwatch function

Telephone Magneto Test Unit

Coca-Cola New Coke (1985-1990) Models on Display:"New Coke" Can launched in 1982"New Coke" New Coke, officially launched on April 23, 1985, remains the most famous cautionary tale in marketing history, representing a high stakes attempt by Coca Cola to reclaim market share from a surging Pepsi. Driven by massive corporate market research and nearly 200,000 blind taste tests that suggested consumers preferred a sweeter, smoother profile, CEO Roberto Goizueta took the radical step of discontinuing the original 99 year old formula